The move marks the outdoor company’s most significant expansion into mass transit assets in China to date, and will see Tom Outdoor hold the rights of the company’s various media platforms for a period of eight years.
The channels include train bodies, mixed media advertising spaces (platform turnstile wraps, wall and pillar wraps and 3D exhibitions) and platform light boxes.
Tom’s Outdoor Media Group (OMG) recently posted revenues of HK$213 million for the first six months of 2007, a YOY increase of 15.3 per cent.
