TOA Paint hires Ogilvy Vietnam

HO CHI MINH CITY - TOA Paint, Southeast Asia's largest paint manufacturer, is investing in communications created specifically for the Vietnam market for the first time with the appointment of Ogilvy & Mather.

Ogilvy out-muscled fellow WPP agency JWT and Omnicom's TBWA to claim the account, which has traditionally used work created in Thailand, TOA Paint's home market. The incumbent was DraftFCB.

TOA Paint is looking to expand its business in Vietnam to serve the country's fast-growing construction market.