TNS launches football tracking product in Asia

HONG KONG -TNSSport, the sports research unit of TNS, has launched Asia Soccerscope, a dedicated, syndicated football-tracking product across the region.

Soccerscope measures league popularity and sponsorship across both domestic and international competitions, in China, Japan, Thailand, Malaysia and Korea.

It also allows clients to measure the attitudes of fans to sponsors and their products, along with media and key issues surrounding the sport. The launch follows the successful rollout of the Euro Soccersport.