TNBT Singapore launch OOH brand

SINGAPORE - Independent communications group TNBT is launching an out-of-home media brand called Cult, through a partnership with LiveScreen and ScreenAxx.

Cult will launch in Malaysia before rolling out projects throughout the region. ScreenAxx manufactures digital signage, while LiveScreen manages a global network of LED-billboards.

TNBT, led by CEO Palani Pillai, comprises of Crush Advertising, Bang Public Relations, Boom Events, Reap Interactive and Rage Branding.