The campaign starts with an announcement of the name change, new look and new identity and will be followed by the launch campaign that establishes a new brand vision that comes with the new name.
TMI renamed Axiata Group, launches rebrand campaign
KUALA LUMPUR - TMI International, one of Southeast Asia's largest telecommunication companies, has launched an M&C Saatchi-developed campaign to announce its new name, Axiata Group.
The campaign starts with an announcement of the name change, new look and new identity and will be followed by the launch campaign that establishes a new brand vision that comes with the new name.