TMI renamed Axiata Group, launches rebrand campaign

KUALA LUMPUR - TMI International, one of Southeast Asia's largest telecommunication companies, has launched an M&C Saatchi-developed campaign to announce its new name, Axiata Group.

by Asiya Bakht | 04/06/2009

The campaign launched on 2 April, will run throughout this year.

The campaign starts with an announcement of the name change, new look and new identity and will be followed by the launch campaign that establishes a new brand vision that comes with the new name.

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