An eventful review saw a number of re-pitches, confusion over the scope of the account and one declination to pitch - from former incumbent agency BatesAsia, which introduced the brand to Cambodia last year.
Torpedo claimed the business ahead of Astana International, Adfocus, Reddot, Addon and Bassac Orchid. The latter teamed up with M&C Saatchi Malaysia, which handles Celcom, Telekom Malaysia's mobile business.
Torpedo claimed the business ahead of Astana International, Adfocus, Reddot, Addon and Bassac Orchid. The latter teamed up with M&C Saatchi Malaysia, which handles Celcom, Telekom Malaysia's mobile business.
Hello's new agency has a brief to build the fledgling brand and gain market share. Hello is Cambodia’s third-largest mobile telco, with 269,000 subscribers.
