TM holds pitch to enlarge roster
Telekom Malaysia (TM) has initiated a new tender to enlarge its creative panel, so that the telco giant can better deal with the massive scale of its advertising operations. <BR><BR> According to TM group marketing assistant GM of brand advertising and promotions Zuraida Mohamad, the telco giant has invited six agencies - Spencer Azizul, Pesaka Grey, Dentsu, Friends, Lowe and Bloomingdale - to present corporate image proposals, with a view to appointing two agencies to its roster. At present TM works with TBWA, Astana and Interface at the group level. <BR><BR> "It's because we are big, and the TM group has many, many subsidiaries that need (agency support)" said Mohamad. "We need enough agencies to handle our business."
