Tissot, Xbox 360 and other brands offer MTR passengers interactive ad experience

Tissot, MaBelle, Xbox 360 Kinect, PopCorn Mall, we chat, Arome Bakery and Galaxy Macau have joined the MTR Advertising InterActiveAd Experience showcase at Tseung Kwan O MTR station. Organized by JCDecaux Transport from 12 October to 30 November, the exhibit features various formats of “MTR InterActiveAds”, allowing passengers to experience fun and surprises offered by the interactive media displays.

by Benjamin Li | 10/15/2012

Kinect game from XBOX 360 virtually turning the participants into a variety of animals and enriching their knowledge about animals.
A “touch screen with Augmented Reality code”, allowing the public to virtually try on various fashionable designs of TISSOT watches.
Applications such as NFC (Near Field Communication), QR Code or U tie allow purchase of jewellery from Mabelle and MTR Route Map souvenirs instantly, while Arome Bakery and PopCorn provide cash coupons and exclusive privileges.
Downloading the WeChat mobile app provides access to the latest information from Galaxy Macau.
Passengers can participate in the “Check-in lucky draw” at Tseung Kwan O Station. By checking-in at each of the five zones with their smartphones, passengers automatically enter the lucky draw mobile page.

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