Developed by David Communications Hong Kong, the campaign is spearheaded by a series of TV commercials, which will run across terrestrial and cable platforms in Foshan and Guangzhou.
The initiative's creative communicates the message that an ideal home can be created with only a little imagination. “We were given lots of freedom to extend our creativity and imagination in this project, which is our first mainland project for the Hong Kong office and significant step for us in entering the China market,” said Royce Yuen, chairman of Ogilvy Group Hong Kong.