The campaign, developed by Fallon Worldwide in the US, was first launched in North America late last year.
The central theme of the campaign encapsulates current news issues, which are relevant to readers in the three regions. Fallon's Singapore and Hong Kong offices worked on adaptations for Asia, such as one execution, which underscores the effect Sars is having on the region.
Time vice-president and international marketing director, Anne Pappas, said: "This campaign builds on the strengths of our existing brand - the 'Red border' and our use of sharp, current, news-based visuals - but adds a new component with the invitation to 'Join the conversation,' which is what Time magazine is really all about."
The print and television campaign, targeting trade and consumer audiences, aims to also communicate the brand's core values in a consistent and unified manner globally.
"Communicating the diversity of Time's coverage is a priority. Time is about news and current affairs, as well as social trends, and cultural and lifestyle issues."