Timberland's Earthkeeper 2011 initiative - 1600 trees planted

More than 150 global and regional ambassadors for Timberland, along with winners of its photo competition, celebrites, media representatives and PR agency PR People, have completed a week-long treeplanting initiative. The 2011 Timberland Earthkeepers CSR project planted 1600 pine trees in the Horqin Desert of Inner Mongolia during August. The event included these highlights:

by Benjamin Li

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Register now

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features

Join now