TikTok: speaking to consumers in an age of distrust

TikTok is one of the world’s fastest growing app in 2019. As the year draws to a close, what lies ahead for the company? What are the challenges for 2020—and what are some key areas the company is investing in? We sat down with Akira Suzuki, head of X Design Center at TikTok Ads Japan, at the company’s annual marketing event, to find out more.