Shawn Tan
Jul 17, 2020

TikTok ads: Insights for better performance

Despite recent bans and market exits, TikTok remains an app brands can't ignore. M&C Saatchi Performance's head of search and social shares learnings about creative, optimisation, hashtag challenges, and TikTok's self-serve ad platform.

A Zalora campaign using TikTok's Hashtag Challenge (Source: TikTok)

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