Tiger whittles Singapore list
Tiger Beer has reportedly shortlisted four agencies for its Singapore advertising account - BBH, DDB, TBWA and David - with incumbent BBDO still believed to be in the fray. <BR> <BR> According to sources, the four agencies have been selected to make creative presentations from an initial tender that included several of the city's agencies. DDB handled Tiger prior to BBDO securing the business in August 2004; since then DDB has worked with Carlsberg. <br><br> The process is being handled by R3, although representatives from the review specialist and each of the agencies named above declined to comment. Asia Pacific Breweries Singapore representatives did not respond to request for comment. <BR> <BR> The news comes as Y&R secures Tiger's regional brand planning duties, as reported in Media's September 22 issue.