Tiger unveils short film for brand

Tiger is launching a five-part short film titled 'Tiger: Unravel the Secret', in a bid to leverage the brand's heritage in key markets across Asia Pacific. <BR><BR> The film, developed in collaboration with award winning director Derin Seale, photographer John Seale, who won an Oscar for cinematography on 'The English Patient', and Leo Burnett regional ECD Linda Locke, consists of a series of segments, each 60 to 90 seconds long. The piece focuses on Tiger's history since its inception in 1932. <BR><BR> 'Unravel the Secret' revolves around a group of ten men who go to great lengths to protect the secret of the lager's success from a cartel, which pursues the brand's guardians across different eras and countries. <BR><BR> The film will first air in Singapore on national terrestrial and cable networks, before rolling out regionally in the coming weeks.