While no further details were given at press time, it is understood that TigerLIVE is scheduled to open by the end of the year.
Forward Communications, which also handles a significant amount of Tiger work, has been retained to handle PR duties.
Forward Communications, which also handles a significant amount of Tiger work, has been retained to handle PR duties.
Separately, local distributor Asia Pacific Breweries has also appointed Wilfrid Foo to serve as senior brand manager for its Tiger beer property. Foo joins directly from Unilever, where he headed the Dove brand.