Asia Pacific Breweries opened its first brewery in the Laos capital Vientiane this week. Local agency Mekong Orchid will handle Tiger Beer's communications.
Chris Kidd, regional director of Indochina for Asia Pacific Breweries said: “This brewery and the introduction of Tiger Beer into Laos will give Laoatians real choice for the first time. We’re quite confident that its world renowned taste and great brand imagery will be well accepted here.”
Chris Kidd, regional director of Indochina for Asia Pacific Breweries said: “This brewery and the introduction of Tiger Beer into Laos will give Laoatians real choice for the first time. We’re quite confident that its world renowned taste and great brand imagery will be well accepted here.”
David Mitchell, GM of Mekong Orchid, revealed that marketing plans for Tiger will include a sponsored music festival programme and thematic print and out-of-home campaigns in the coming months.
