The ad, from Saatchi & Saatchi Malaysia and Singapore, who continue to head creative for Tiger Beer, explains that although 2009 was a challenging year for Asia, the Chinese New Year always brings in new hope. It is time to 'rid the old’ and welcome a new beginning.
In the 'Ever filling’ commercial, a lucky man is the owner of a magic beer glass that never empties. For a split second, he thinks about keeping the beer for himself. However, he realises that sharing the joy is more important.
Details of Tiger Beer's lucky draws are also available on its website. Beer fans can also download Chinese New Year recipes there to make the festive holiday more enjoyable.
Credits:
Project Year of the Tiger CNY 2010
Client Asia Pacific Breweries Singapore
Creative agencies Saatchi & Saatchi Malaysia, Singapore
Executive creative director Adrian Miller
Head of art Richard Copping
Regional creative Ian Lee
Singapore creatives Tan Giap How, Theo Tan
Media agency Mindshare
Production company STINK
Exposure Television, print, online
