Tiger Beer and ESPN launch new football programme

SINGAPORE - ESPN STAR Sports and Tiger Beer have teamed to launch the branded football programme Tiger World of Football, an extension of Barclays Premier League broadcast in Southeast Asia, which Tiger also sponsors.

The programme is slated to air professional analysis of global football competitions, including the La Liga, the French Ligue 1 and the Bundesliga, and will feature segments called the Tiger Challenge and Tiger Winning Moments.

It will be broadcast across Southeast Asia, excluding Malaysia and India.

According to Edmond Neo, director of Group Commercial for Asia-Pacific Breweries Limited, the programme’s launch strengthens the brand’s relationship with ESPN and will bolster football’s profile in Southeast Asia: “We are confident that Tiger’s partnership with ESPN STAR Sports will further create and enhance football passion and experiences for fans in the region.”

ESPN Star Sports, the joint venture between the two networks, additionally airs 1,500 hours of original football programming a year through shows including Football Focus, Football Forecast, Castrol Football Crazy and Football Extra.

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