It will be broadcast across Southeast Asia, excluding Malaysia and India.
According to Edmond Neo, director of Group Commercial for Asia-Pacific Breweries Limited, the programme’s launch strengthens the brand’s relationship with ESPN and will bolster football’s profile in Southeast Asia: “We are confident that Tiger’s partnership with ESPN STAR Sports will further create and enhance football passion and experiences for fans in the region.”
ESPN Star Sports, the joint venture between the two networks, additionally airs 1,500 hours of original football programming a year through shows including Football Focus, Football Forecast, Castrol Football Crazy and Football Extra.