Tiger Airways shifts media to Omnicom

SINGAPORE - Tiger Airways has awarded its regional media business to Omnicom subsidiary Mediawise, displacing incumbent Starcom.

The Singapore-based low-cost carrier has tasked Mediawise to provide coverage for its destinations across the region, which include India, Australia, Vietnam, China, Thailand, Philippines and Malaysia.

The appointment is not expected to affect the position of XM, Tiger Airways’ regional creative agency.

Tiger Airways chief commercial and marketing officer, Rosalynn Tay would not comment on the news.