Tiffany's unveils new China website

Tiffany's, the upscale diamond jeweler, has launched a website in China in a bid to raise its profile and take the fight back against illegal use of its brand. <br><br> The new website, which totals 11 sections and 557 pages, provides a wealth of information about Tiffany products, including the fact that authentic merchandise is currently only available in China in its two branded stores in Shanghai and Beijing. <br><br> Tiffany's also stressed when announcing the new site - www.tiffany.cn - that genuine Tiffany products cannot be purchased online in China. The website, the company's fifth after the US, UK, Japan and Canada, is an informational site only that also contains sections on jewelry care and company history.