Thrill Channel's scary PR push employed ghosts to hand out ice cream

Golin Harris helped Thrill Channel for a timely PR push just before Halloween. To grab the eyeballs of shoppers in the busy shopping districts of Causeway Bay, Tsim Sha Tsui and Mong Kok, frightening ghosts staffed an ice-cream van, handing free ice-cream cones out to passers-by. The Thrill Channel is available on Now TV, channel 125.

by Benjamin Li

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