Although the client declined to comment, sources said that KFC is searching for fresh ideas as it prepares to expand its growth model.
The review comes after the departure of Goh Wee Kim, former associate CD at BBDO and the lead creative on KFC. Kim moved to McCann Erickson in July, where he joined BBDO’s former ECD, Farrokh Madon.
The review comes after the departure of Goh Wee Kim, former associate CD at BBDO and the lead creative on KFC. Kim moved to McCann Erickson in July, where he joined BBDO’s former ECD, Farrokh Madon.
Meanwhile, at JWT, KFC Singapore has worked with former BBDO creatives Andrew McKechnie and Thomas Yang.
“I think they are looking for people they are comfortable working with,” said a source familiar with the review. All agencies declined to comment when contacted.
KFC’s local media spend in 2006 was S$11.2 million (US$7.5 million), an increase of 15 per cent over the year before. MindShare will continue handling media duties.
Furthermore, it is believed that QSR Brands, the parent company of KFC in Singapore and Malaysia, is not reviewing its Malaysia roster, even though the local market pitches traditionally coincide.
