Three questions for BMW on the future of automobile retail in China
SHANGHAI - Boris Weletzky, head of future retail at BMW China, tells Campaign Asia-Pacific what the brand's 'Future Retail' marketing concept entails.
by Jenny Chan 陳詠欣
SHANGHAI - Boris Weletzky, head of future retail at BMW China, tells Campaign Asia-Pacific what the brand's 'Future Retail' marketing concept entails.
by Jenny Chan 陳詠欣