Initially five agencies including Lowe and JWT were invited to participate.
Indira Nair, senior general manager of communications at Malaysia Airlines said that Lowe declined to pitch due to a conflict.
Subhendu Mukherjee, general manager at JWT Malaysia, had earlier revealed that "JWT has not been included in the final shortlist by Malaysia Airlines due to profile incompatibility."
Indira Nair, senior general manager of communications at Malaysia Airlines said that Lowe declined to pitch due to a conflict.
Subhendu Mukherjee, general manager at JWT Malaysia, had earlier revealed that "JWT has not been included in the final shortlist by Malaysia Airlines due to profile incompatibility."
Nair earlier confirmed that a project is being pitched out, but noted that the pitch held no implications for the airline’s retained agencies, Ogilvy and MindShare.
