The market's younger and smaller agencies -- BBDO Guerrero Ortega and JimenezBasic -- matched McCann Erickson's two gold wins. McCann hit gold with its Biogesic 'Graduation' print ad as well as its Coke 'Beatgame' TVCs. BBDO's regional work for Fedex scooped gold for print campaigns. It also won a Diwa Award, for pro bono work, for its Childhope 'Bed' print work. JimenezBasic won for Philippine Celebral Palsy Organisation in the TV/film for 'Charades' and in radio for 'Name Calling'. Leo Burnett's spots for Wireless Services Asia was judged radio campaign of the year. JWT bagged radio ad of the year for Shell 'Trabaho' ('Work') and Lowe won best TV/film ad for Fita Crackers 'Diwata' ('Fairy'). BBDO chairman, chief creative officer David Guerrero and Ompong Remigio, CD of Campaigns & Grey, were inducted into the Hall of Fame. The Lifetime Achievement Award went to veteran adman Tony Gloria, founder of Unitel.
Three Philippine shops dominate creative awards
Three agencies dominated this month's Philippine Creative Guild awards with two golds each.