McCann Erickson Singapore, with "Joker" for the National Council on Problem Gambling, Ogilvy & Mather Singapore, with a series for Touch Community Service, and Y&R Malaysia's "Bullets" for Soroptimist all won gold. Eight others won gold, including AlmapBBDO Sao Paolo, Dublin's Chemistry, DDB London, Leo Burnett Johannesburg, TBWA Paris and Saatchi & Saatchi New York.
"Copy is far from dead, and in fact may be making a ‘comeback’, if indeed it ever went away," said chairman of the jury Neil French (pictured).
"Yes, there are blisteringly good illustrations in here, and glorious picture-only ads that reward you for spending just that extra second to appreciate, but humans still communicate with words, not semaphore, and the adworld seems to have begun to remember that."
Asian agencies won nine out of a total 27 silvers awarded, and 22 of 41 bronzes.
Biggest winners were Ogilvy & Mather Singapore and McCann Erickson Singapore, with two silvers each.
McCann Singapore scooped seven bronzes while Y&R Kuala Lumpur won five silvers.
