Thomas’ new role will see him heading a 50-strong team of product marketing, design and development for Japan, adidas’ second-largest market globally.
“Our challenge is to ensure we continue to work with relevant Japanese organisations to come up with the right design concepts, production technology and products, and market them in relevant ways to our targeted consumers who look for sports-inspired apparel,” Thomas said.
“In Hong Kong, consumers often look to trends in Japan, so if we get it right in Japan, we would get it right for other markets.”