This week's top 10 most-read stories: Glitches, pitches and doing good

While social media crisis stories continue to lead the top 10 stories, our readers were also keen on pitch stories and a feature-length interview with Pizza Hut's Richard Leong, along with WFA's research on consumer's keen to do good.

by Staff | 06/14/2013

Here are the most-read stories for 10-14 June 2013:

McDonald's turns Hello Kitty promotion into a social media meltdown

SingTel calls integrated pitch

Unilever to boost reliance on crowdsourcing through expanded eYeka partnership

Scoot's virtual flight a crashing failure

Hakuhodo's SIX aims to be hub for big ideas that push boundaries

Bank of China, Hang Seng Bank look for new creative agencies

Marketers underestimate the Asian consumer's commitment to doing good: WFA

Pizza Hut marketing head Richard Leong has an appetite for F&B

Malaysia Airlines shifts digital duties to Upfront Media

CASE STUDY: How Tempo romanticised toilet paper

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