THE WORK: Athletic-wear brand confronts workout weakness in campaign by JayGrey

AUSTRALIA - Putting a witty spin on the time-tested 'Just do it' message, a print campaign for Skins Compression Garments pokes fun at the type of guy who shuns stairs in favour of an escalator or "plods along like an arthritic duck" after a run — while admonishing its target buyers: 'Don't be them'.

by Staff Reporters