The view from Singapore: Keeping up with consumers

As part of the Asia's Top 1000 Brands report, we asked experts from around the region to share in-country expertise on the factors driving branding in their markets. Two leaders from Havas Media Singapore, Jeremy Heng, director of strategy and content, and Gautam Dutt, MD of digital, share the view from the Lion City.

by Jeremy Heng, Gautam Dutt