Matthew Miller
Aug 5, 2021

The top 10 fast-food brands in Asia-Pacific

While global quick-serve giants occupy the top-most spots in the fast-food category in our exclusive Asia's Top 1000 Brands research, local favourites still satisfy stomachs in individual markets.

The top 10 fast-food brands in Asia-Pacific

You can probably guess Asia's top two fast-food brands without much thought, and global brands fill the top six spots on our exclusive list of Asia's top fast-food brands. Made-in-the-region brands from Japan, Philippines and Thailand, however, crack the top 10 to take the last four positions. 

The list of Asia's top 10 favourite fast-food brands is derived from the 2021 edition of Campaign Asia-Pacific's exclusive Asia's Top 1000 Brands research, done in partnership with Nielsen IQ. The region's most comprehensive research on consumer brand perception, Asia's Top 1000 Brands asks consumers in 14 Asia-Pacific markets to name the brands they consider the best in 15 major product and service categories. From this, we compile the overall Asia's Top 1000 Brands ranking, a list of the top 100 brands in each market, and a variety of features and category-based reports like this one.

Without further ado...

ASIA's TOP 10 FAST-FOOD BRANDS

Brand 2021 2020 Change
McDonald's 1 1 0
Kentucky Fried Chicken (KFC) 2 2 0
Pizza Hut 3 3 0
Burger King 4 4 0
Domino's 5 6 +1
Subway 6 5 -1
Jollibee 7 7 0
Mos Burger 8 8 0
Lotteria 9 9 0
The Pizza Company 10 10 0


MORE TASTY TIDBITS
Enjoy the flavour of these additional fast facts from our survey of the region's favourite quick-serve restaurants.

McDonald's is No. 1 in 11 markets, and takes second position in the other three:

  • South Korea (Burger King)
  • Thailand (KFC)
  • Philippines (Jollibee)

Brands 11-20 (alphabetical order):

  • Cafe De Coral
  • Fairwood
  • Hungry Jack's*
  • Long John Silver's
  • Maxims
  • Mister Donut
  • Papa John's
  • Popeyes Louisiana Kitchen
  • Yoshinoya
  • Zhenkungfu

* Note that Burger King's overall rank would probably be higher if it operated as Burger King in Australia.

Market victories
These brands got a high ranking in one market, but finished outside the overall APAC top 10: 

  • Australia: Hungry Jack's (3)
  • China: Popeyes Louisiana Kitchen (4)
  • India: Saravana Bhavan (7)
  • Japan: Mister Donut (5)
  • Korea: Papa John's (9)
  • Hong Kong: Cafe de Coral (2), Maxims (6)
  • Indonesia: Yoshinoya (5)
  • Philippines: Shakey's (4)

One-offs
Several brands got name-checked in only one market, and New Zealand is particularly idiosyncratic:

  • Singapore: Fried & Tasty,  Yellow Cab Pizza
  • Taiwan: Dandan Hamburg
  • Philippines: Chowking, Army Navy, Tropical Hut
  • New Zealand: Burger Fuel, Georgie Pie, Hell Pizza, Kiwiberri, Mexicali, Pita Pit, Taco Bell

Eat up!

This article is filed under...
Top 10: Asia-Pacific's favourite brands in specific product and service categories

 

Source:
Campaign Asia

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