Relaunching with a new masthead, the title will initially begin with a print run of 120,000, to be distributed at more than 80 high traffic points in Hong Kong, including the main business districts, commercial buildings, residential areas, schools, hotels and some limited areas in Macau.
Circulation will be audited. The Standard marketing manager Lalaine Malup said: “We’re still surviving, it’s not our last hurrah. It’s a worldwide trend, we’ve had a positive experience with Headline Daily (Sing Tao’s Chinese-language free daily) and we simply needed to reevaluate our business model.”