A press statement from the agency claims that W+K and The Park Hotel share a "very similar approach to branding and customer experience." Both companies believe that marketing needs to become more meaningful, because customers are not deluded by superficial lifestyle imagery advertised by some brands.
“As creative partners of the Park Hotel brand, Wieden+Kennedy will be responsible for creative brand strategy. The selection of this renowned creative agency was governed by their understanding of what our brand stands for, their creative strength, proven track record in developing global brands and their iconic work.”, said Vijay Dewan, managing director of Apeejay Surrendra Park Hotels.
Mohit Jayal, managing director, Wieden+Kennedy, said that agency was delighted to be working with The Park Hotel and is looking forward to creating work that "uses global and local pop culture, contemporary art, design and technology to set new benchmarks in customer experience. "
The Park Hotels, located in seven cities of India are a chain of contemporary luxury boutique hotels in India managed by Apeejay Surrendra Hotels.
