The new Sprint Access Collect campaign in Australia

The new Sprint Access Collect campaign in Australia to promote its collect call service to the US plays up the brand of humour that characterises down under. One execution features a jail scene with the tagline "your grandma thinks you are here", while another shows a crocodile with a wide-open mouth and the line, "your friends think you are here". The campaign to relaunch Sprint's US collect call service was created by FCB Sydney following its win of the agency of record assignment. The campaign launched on the net and will roll out onto other media this month.