The Law Firm signs first Asia partner

MANILA - The Law Firm, a global network of 25 independent shops begun by St. Luke's founder Andy Law in July, has made its first mark in Asia through a partnership with Filipino creative shop Aspac.

Come November 14th, Aspac will launch anew as Aspac-Law, though no equity will be shared. Instead, according to Miguel Ramos (pictured), managing director of Aspac, in the short-run his agency will benefit through access to an international pool of creatives.

In the long run, Ramos hopes the alignment will translate to more regional and global business.

"As we become the first nodal office for The Law Firm in Asia we hope to be able to do work for other Asean markets in the near future," Ramos said.

The Manila office will serve as the Southeast Asian representative for The Law Firm's expanding footprint.