Surekha Ragavan
Oct 21, 2019

The high value of live sports data—when used in the right way

Brands that work with leagues and athletes would do well to collect data around live sports events, according to Sportradar.

Where live sport happens, data is being concurrently collected. So much that it’s a product of its own right in the realm of live sport. But what does this mean for fan engagement and experience

David Lampitt, managing director, sports partnerships, at sports data firm Sportradar, told Campaign Asia-Pacific that this could mean data visualisation to enable fanswho perhaps don’t have access to live footage in their territoryto be able to follow live...

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