The site was relaunched by Qais Consulting, which won The Esplanade account one year ago following a multi-agency pitch. Qais also orchestrated the consumer research, strategy development, information architecture and creative design for the redesigned site.
“The new website for Esplanade had to be more than a contemporary, useful and informative presence on the web,” said Michelle Koh, director for marketing services for The Esplanade. “We needed something that embodied the Esplanade experience, which is to ensure an excellent and enjoyable experience for our online audiences.”
The site includes images, schedules and community information about Esplanade events, shops and restaurants.
