The brief is to develop a communications strategy to engage agencies and advertisers with a view to growing The Economist's advertising sales worldwide.
Alan Dunachie, The Economist's director of operations, commented: “We have worked with Ogilvy RedCard on a number of successful projects in the past and we have been impressed with their innovative approach to trade marketing.”
The appointment does not affect the title's relationships with other roster agencies, such as Abbott Mead Vickers BBDO in London, where The Economist is based.
The title continues to enjoy strong growth, recently hitting the 1.2 million worldwide circulation mark.
