Not content to be Thailand's prime minister, Thaksin Shinawatra has carved himself a new role as its investment ambassador. Thaksin stars in the print execution of an international multimedia campaign spearheaded by the Tourism Authority of Thailand to drum up foreign investment. Other high-profile Thais in the campaign include Princess Ubol Ratana Mahidol who lends her voice to the jingle. Future Communications, which created the campaign, said using the country's leaders underlined a national commitment to the project, which it adds was partly Thaksin's idea.
by | 05/31/2002
Most read
WPP hikes Cindy Rose’s potential package to $14.66 million a year to close pay gap on rivals
Dentsu's incoming CEO vows to 'turn change into strength' in first address to staff
Unilever appoints influencer agency for global food business
Publicis CEO Arthur Sadoun: 'Competitors are living in a dream' about AI replacing people
How Hyrox built a $130 million brand by turning fitness into a marketing engine
The Trade Desk says Omnicom audits ‘have not identified any issues’
Related Articles