Not content to be Thailand's prime minister, Thaksin Shinawatra has carved himself a new role as its investment ambassador. Thaksin stars in the print execution of an international multimedia campaign spearheaded by the Tourism Authority of Thailand to drum up foreign investment. Other high-profile Thais in the campaign include Princess Ubol Ratana Mahidol who lends her voice to the jingle. Future Communications, which created the campaign, said using the country's leaders underlined a national commitment to the project, which it adds was partly Thaksin's idea.
by | 05/31/2002
Most read
Xiaomi sacks staff and penalises executives after a KOL tie-up triggers fan backlash
Dentsu shares slump 11% as buyers walk away from sale of international unit
Labubu, the art toy craze and why grown-ups can’t get enough
Marriott Bonvoy makes loyalty feel intuitive in new brand spot
VCCP acquires GOVT and merges Singapore operations to form GOVT VCCP
Philippines follows Indonesia, Malaysia to ban Grok over AI deepfakes
Related Articles