Between January and April, television attracted spending of 16 billion baht, according to Nielsen Media Research.
During that period, Unilever retained its grip at the top of the spending league, with a spend of 1.1 billion baht, of which 303 million baht was spent in April, slightly down on 329 million baht last year.
During that period, Unilever retained its grip at the top of the spending league, with a spend of 1.1 billion baht, of which 303 million baht was spent in April, slightly down on 329 million baht last year.
Advanced Info Service (AIS) also reported heavy spending of 75 million baht on its GSM Mobile brand and another 55 million on its One-2-Call brand in April, but could not displace Unilever from pole position. AIS took second place with 670 million baht in spending in the first four months as it battled rivals DTAC and TA Orange with new product launches, pricing discounts and a 30 million baht television and radio push in April to raise awareness that tariffs offered by competitors were not as cheap as they initially appeared to be.
Procter & Gamble emerged in third spot with an expenditure of 489 million baht. Of the three, only P&G showed a 13 million baht increase in spending over the first four months of 2004, while Unilever and AIS spending were slightly lower.