Thailand Adwatch: The industry analysis of advertisement recall

<p><pre> </p><p>Q: which of the following Thai advertisements have you seen or heard of </p><p>recently? </p><p> ACCOUNT AGENCY/TV BUYER % </p><p>1 Krating Daeng Creative Juice\G1/Starcom 94 </p><p>2 Orange Mobile Phone TBWA/Initiative Media 92 </p><p>3 M-150 Spa/Media Intelligence 90 </p><p>4 Regency Brandy Evening Star/Evening Star 88 </p><p>5 DTAC Creative Juice/OMD 88 </p><p>6 Ros Dee Seasoning Powder Dentsu/Media Palette 88 </p><p>7 AIS Corporate SC Matchbox/SC Matchbox 85 </p><p>8 PTT Public Company Leo Burnett/Starcom 85 </p><p>9 Ajinomoto Dentsu/Media Palette 85 </p><p>10 OTOP MCOT/MCOT 84 </p><p>11 Oishi Green Tea DYR/Mediaedge:cia 84 </p><p>12 Omo White Lock Detergent JWT/MindShare 83 </p><p>13 One-2-Call GSM Mobile </p><p> Phone Discount SC Matchbox/SC Matchbox 82 </p><p>14 Mirinda Apple BBDO/OMD 82 </p><p>15 Pantene Pro-V Grey/Starcom 82 </p><p>16 CAT Telecom Ogilvy & Mather/Maximize 82 </p><p>17 Soken DVD Chuo Senko/Carat 78 </p><p>18 Rejoice Rich Shampoo Leo Burnett/Starcom 78 </p><p>19 TPI Polene Worldwide Media/Worldwide </p><p> Media 76 </p><p>20 Khon Pee Ma, Phranakorn Film Inhouse/Inhouse 76 </p><p>Adwatch research was conducted last month as part of AsiaBUS, a monthly </p><p>omnibus survey of 1,000 adults by Synovate - Jon Moden: 852-2881-5388. </p><p>OMD provided the list of television commercials for the research - </p><p>Susanna Lam: 852-2911-1668. </p><p></pre> </p>

by | 03/12/2004