Thailand Adwatch: The industry analysis of advertisement recall

<p>Q: which of the following Thailand advertisements have you seen or heard </p><p>of recently? </p><p> Account Agency/TV buyer % </p><p>1 Coca-Cola Lowe/Initiative Media 98 </p><p>2 M150 Spa/Media Intelligence 97 </p><p>3 Sunsilk Daily J. Walter Thompson/MindShare 97 </p><p>4 Clinic Clear Lowe/MindShare 96 </p><p>5 Head & Shoulders Saatchi & Saatchi/Starcom 96 </p><p>6 Unif Green Tea RTD BBDO/Carat 96 </p><p>7 Omo Plus JWT/Initiative Media 95 </p><p>8 Dove Moisturiser Ogilvy & Mather/Initiative Media 94 </p><p>9 OTOP Chuo Senko/Inhouse 93 </p><p>10 Toyota Hilux Dentsu/Media Palette 92 </p><p>11 Mistine Direct Sales Fame Line/Media Intelligence/Inhouse 92 </p><p>12 Thai Airways Creative Juice/G1/Inhouse 92 </p><p>13 Knorr Seasoning JWT/Initiative Media 92 </p><p>14 Regency Brandy Evening Star/Evening Star 88 </p><p>15 Systema Toothpaste Fame Line/Fame Line 85 </p><p>16 Sony Digital Bates/Starcom 84 </p><p>17 Bangkok Bank JWT/MindShare 84 </p><p>18 Oil of Olay Total Effects Saatchi&Saatchi/Starcom 81 </p><p>19 Miss Thailand BEC Tero/BEC Tero 78 </p><p>20 Nivea Night Cream TBWA/Carat 78 </p><p>Adwatch research was conducted in last month as part of AsiaBUS, a </p><p>monthly omnibus survey of 1,000 adults by Synovate - Harold Lee: </p><p>852-2839-0687. OMD provided the list of television commercials for the </p><p>research - Susanna Lam: 852-2911-1668. </p>

by | 11/19/2004