Thailand Adwatch: Rivals outspend, but Coca-Cola leads Thai recall league

Coca-Cola triumphs, while a popular energy beverage vanishes clear off the radar, as Gunjan Prasad reports. Coca-Cola's 'Zorb' campaign, piggy-backing on the summer heat, a local festival and school holidays, romped home as the TVC with the highest recall factor - but the biggest surprise was the total disappearance of Krating Daeng, March's most-recalled brand, from the charts. Witawat Jayapani, chief executive officer of Creative Juice\GI, the agency which handles the Krating Daeng account, expressed surprise at the result, pointing out that the latest spot for the energy drink had been generating positive word-of-mouth and press coverage.