Thailand Adwatch: Coke delivers on audience reach target with 98pc recall

Sangeeta Mulchand charts Coca-Cola's impact with its 'Kung Fu Fight' TVC landing the top recall Adwatch spot. Coca-Cola made good its promise to impress the market with its 'Kung Fu Fight' TVC, which emerged as the best-recalled ad in Thailand, according to Adwatch. The soft drink giant said it would reach 80 per cent of its core target audience within four weeks of the TVC's mid-September launch and "more than 53 million Thai consumers by the end of November". The ad achieved 98 per cent recall.