Flagship is now led by a team of three partners: Phansak Viyakornvilas as managing director, Karn Devhastin as general manager and Chukiat Jaroensuk as executive creative director. All three executives have been with the agency for several years.
"The time was right for Flagship to move forward,
said Phansak, adding that the agency had suffered "a few difficult years
after the economic collapse of 1997. Billings in 1998 dropped to a low of 150 million baht (US$3 million) but have since picked up, with the agency projecting billings of 400 million baht last year.
Contributing to that figure is a recent business win, Krung Thai Bank, a US$1 million account the agency picked up last month. The bank is a high-profile win as it was selected by the Government to lead a much-publicised state investment scheme. Flagship is likewise investing in its own infrastructure, recently adding a special events and promotions department and recruiting three creatives from international agencies who will serve as associate creative directors under Chukiat. "We're a small firm but we were able to lure these creatives away," Phansak said.
