Text 100 ramps up regional offer

Text 100 Public Relations has continued its Asia-Pacific expansion, launching a second consultancy called Vox in its New Delhi stronghold, and securing a new business retainer from procurement specialist Ariba to launch the brand in Australia and handle regional communications duties. <BR><BR> Vox will be managed by former Text 100 New Delhi MD Zacharia James, who becomes president of the Text 100 Group for India. Rishi Seth takes on the MD role at Text, moving up from a previous position as GM. <BR><BR> Earlier this month, Text launched its Malaysian operation, naming Yeow Mei Ling as director and senior consultant (Media, 1 August).