Tetra Pak hands Indian media to Carat

MUMBAI - Tetra Pak India has named Carat Media Services as its Indian media agency-of-record following a two-way pitch involving incumbent Starcom India.

by Anita Davis | 02/06/2009

Tetra Pak India, a subsidiary of Swedish food processing and packaging company Tetra Pak International, has awarded Carat an open-ended contract, said a spokeswoman for Carat.

The company has not disclosed the account’s price tag.

Tetra Pak has operations in 150 global markets with and claims more than 20,000 employees.
| account win , agency , carat , fmcg , media , starcom

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